About Us


President & CEO Darla Atkins

Darla brings 25 years of experience as a seasoned entrepreneur.  Darla is a dedicated leader and has the wisdom to surround herself with excellent team members. Darla gives them the tools to succeed. She truly is one who leads by example and will out work anyone on the team. First one, in and last one out everyday. Darla has the vision to drive the company to the next level.

CFO – Sam Watts

Sam is a CPA with 25 years of experience in the accounting field.
Sam has served as CFO for several companies over the past 25 years. We are very happy to have Sam on our team.

Daniel Atkins VP of New Product Development

National Sales Manager – Sergio Galindo

After Serving in the Marine Corp for 12 years, Sergio was honorably discharged and entered the corporate world.
Sergio has proven to be a top-notch sales manager and an important asset to our business.

E-commerce Direct Sales Manager – TY Atkins

Ty is a talented young man. Following the family footsteps Ty is an entrepreneur and at the age of 19 built his own online business into a 600k business. Ty joins out team to head up the newest division for Innovent Brands. Ty is in charge of creating an launching our on-line direct to consumer e-commence businesses On line sales will commence summer of 2017. We couldn’t be more excited to have Ty on our team.

Customer Service manager – Jessica Barnett

Jessica graduated with honors from Middle Tennessee State University. Jessica’s has a great sense of organization and is a perfect representative to lead our Customer Service team